Who this is for: Best for organisations replacing an outdated site, launching a new offer or connecting marketing to a stronger digital foundation.
Which type of website do you need?
The right website follows the buying or service journey. A local shop may need a focused business page with location and WhatsApp contact. A professional service needs clear capability pages and proof. A school or college needs stable information architecture, notices, programme content and admissions paths. E-commerce and booking systems add operational requirements beyond presentation.
We define the page map and required functions before choosing a platform. That prevents a simple requirement from becoming overbuilt and stops a complex requirement from being forced into a fragile template.
How does the website project work?
Discovery identifies audiences, goals, content owners, integrations and success measures. Information architecture turns that into pages and journeys. Design establishes the visual system and responsive behaviour. Development creates the working site, then testing covers content, forms, accessibility, performance and search essentials before launch.
Approvals happen at defined milestones. The written proposal states what content, revisions, integrations, hosting and post-launch support are included.
- Discovery and content inventory
- Page map and conversion journeys
- Responsive visual design
- Development and integrations
- SEO, accessibility and performance QA
- Launch checklist and handoff
What SEO foundations are included?
A search-ready website uses semantic headings, unique metadata, canonical URLs, crawlable navigation, descriptive image text, structured data where appropriate and a valid sitemap. Performance work reserves image space, compresses media and keeps interaction lightweight.
SEO foundations do not guarantee rankings. They remove technical barriers and give future content and authority work a stable base. Ongoing SEO is scoped separately when the business needs competitive keyword growth.
Who owns the website and accounts?
The recommended setup keeps the domain, hosting, analytics and advertising accounts under business ownership with role-based access for suppliers. Source files, licences and ongoing costs are documented in the proposal so the handoff is clear.
Nothing Down’s current published packages are ₹12,000 for a focused business website and ₹25,000 for a higher-scope growth website. Custom portals, e-commerce and integrations are quoted after requirements are defined.
What happens after launch?
Launch includes checking the live domain, forms, analytics, indexation controls, redirects and responsive behaviour. The team receives the access and operating notes included in scope. Maintenance can cover updates, backups, security checks and small content changes.
The first post-launch review should use real visitor behaviour and enquiry data. That evidence often reveals a clearer call to action, missing question or page that deserves improvement.
What content is needed before design begins?
Good design needs approved facts. We collect the official business description, services, service areas, contact details, prices that may be published, team information, policies, photographs and proof. Existing material is audited for accuracy and duplication before it is moved into a new structure.
When content must be written, subject-matter input still comes from the business. Drafts are reviewed for claims, terminology and operating reality. This prevents a polished site from publishing generic statements that staff cannot support in a sales conversation.
- Approved business-information sheet
- Service and audience priorities
- Real images and proof inventory
- Legal and consent requirements
- Named content owner for future updates
How are performance and accessibility handled?
Performance begins in design: restrained media, clear font choices, stable image dimensions and limited scripts. Development compresses local images, lazy-loads below-fold media, avoids unnecessary libraries and tests the live route at mobile widths. Core Web Vitals are checked again after hosting, analytics and consent tools are active.
Accessibility includes semantic headings, keyboard navigation, visible focus, labelled forms, colour contrast, reduced-motion support and useful alternative text. These are not optional extras. They improve the experience for more customers and make the underlying page easier for browsers and search systems to understand.
How is an existing website moved safely?
A redesign needs a URL inventory before launch. Pages with value are preserved or mapped to the closest new equivalent with permanent redirects. Canonicals, sitemap entries, analytics, forms and search-console properties are checked on the production domain. Redirecting every old URL to the homepage wastes relevance and creates a poor visitor experience.
The new site is released with a backup and rollback path appropriate to the hosting environment. After launch, we crawl the public version, check real form delivery and monitor indexing and error reports. A successful upload is not the same as a verified working website.
Frequently asked questions
How much does a business website cost?
Nothing Down currently publishes a five-page business website at ₹12,000 one time and a higher-scope growth website at ₹25,000 one time. Custom functionality is quoted separately.
Can you build school, college or e-commerce websites?
Yes. The published portfolio includes a college website and e-learning platform, and the service scope covers education portals, e-commerce and booking systems.
Will the site work on mobile?
Yes. Responsive behaviour is designed and tested across mobile, tablet and desktop breakpoints as part of delivery.